Home and Family

Food for Profit

Educational Workshops

Register online for the May 25 Food for Profit™ workshop.

Do you …

  • make a specialty food item that friends and family often request?
  • have additional produce from your garden that could be made into a value-added food product?
  • envision marketing your family recipes?
  • desire to generate more household income?
  • dream of owning a food business?

If so, WVU Extension’s Food for Profit workshop will help you put all the pieces together for your food business!

Whether it’s making gourmet jams or jellies, baking bread and cakes, catering festive events or creating and packaging special dinners for one, food related businesses are becoming increasingly popular as a way to earn a living (or to add to your income). The cook’s creative flair, combined with business practicality will succeed even in tough economic times, if the enterprise is given the appropriate research and planning before its launch.

Cooperative Extension’s Food for Profit workshop takes you step by step through the information necessary to start and run a small food product business. Although appropriate for any food business owners who want to develop their venture proactively, the workshop is especially directed to individuals who will be making and packing their products for resale (through grocery stores, open-air markets, or restaurants).

Food for Profit is a very practical session, providing information that you will be able to use immediately to ensure that your business starts out and grows in a way that matches your vision and goals.

Workshop Outline

Guiding food entrepreneurs through the initial steps to start a business, this workshop combines educational presentations, guest speakers and a highly interactive learning environment to address:

  • Getting Started: A discussion of the challenges and advantages of owning a food related business.
  • Legally Speaking: Learn the role that local sanitarians will have in your venture–a chance to talk about licensure and the inspection process.
  • Developing a Game Plan: Your business idea must be doable, marketable, and profitable to provide a reliable forecast about the feasibility of your business.
  • Niche Marketing: The importance of accurately targeting your “first and best customer”; using the four P’s of price, product, placement, and promotion.
  • Safe Food Handling: Appropriate food preparation and storage methods lengthen shelf life and lessen liability. The extra attention paid at a few specific points in your operation will save time for you, and improve product quality.
  • Packaging your Product: Selecting the right packaging — materials, labels, and the information provided — can make or break your product’s future in the marketplace.
  • Financing your Business: It takes money to make money! A discussion about self-financing, loans, and grants. Also covered is revenue generation through effective pricing.